Boise, Idaho-based PakSense, a developer of temperature sensing labels for the perishable goods market, said this morning that the firm has established direct sales and distribution in South America. The firm said it has hired on Rodrigo Alberto Aliaga Silva to provide local sales and technical support for its products in Chile. The firm said it is targeting South America, due to the amount of fruit and vegetable exports from the region. Aliaga joins the frim from Sensitech, and also has served at David del Curto S.A, a fruit exporter. PakSense is backed by the Keiretsu Forum.